Live Interactive Marketing

21. October 2008 | From Tino Kressner | Category: Marketing 2.0

Under the live interactive marketing is the inclusion of customers in the birth process or design a product. These are the preferred alternative forms of communication, such as Viral Marketing, Consumer Generated Advertising (CGA) and open marketing use. By the customer Participate in the development of a higher binding dan the product created. With interactive elements and a permanent communicative exchanges, can sell even before the beginning of the needs and desires of the audience are taken into account.

In contrast to crowd sourcing, this process is still very dominant, moderated by a producer. The innovation or artistic decisions are not completely out of hand. The producer is in active dialogue with interested consumers and provides a framework for communication. Live Interactive Marketing is more interactive than making ok to understand where the emergence of a brand from the beginning can be accompanied. It will be open as well as exclusive insights and individual decisions to the customers leave. Through this form of witness and participate requires involvement and commitment to the product. Because of the possibility insight into a formation to be that person to know and solve the optimal case independently from word of mouth.

As an example, the Australian beer brand Blowfly to identify their development over 13 weeks and accompanied mitgestaltet could. The company founder Liam Mulham made his lack of network contacts to the virtue and chose the concept at an early stage to provide online, in the hope of interesting for the production and distribution to find. Order by interested customers in advance to have good arguments, he wrote every week from a vote in which, inter alia, the logo, label and the shape of the bottle between the two proposals could be decided. Consumers found it exciting share of the finished product have to be counted, and so the mailing list, about the prospects for the was kept, after 13 weeks 10,000 members. Just one year later, the $ 700,000 sales at 2,000 crates of beer sold in pubs and several Monat3 as regular customers. Online you will find a detailed description about the brewing process and ingredients. Today Mulham incidentally earns revenue through its main mass customization, where the individual label online can be made.

Live Interactive marketing can be slow to open Herantasten marketing processes are seen, where exactly can be explored on how much involvement the consumer at all interested.

In the film we have of course, the first-Live interactive feature film production with Filmtrip started. The actions of these live-Making OFS can be here.