Long Tail Marketing

27. August 2008 | From Tino Kressner | Category: Marketing 2.0

The theory of the "Long Tail" by Chris Anderson, the American journalist and editor in chief of Wired magazine, in 2004 by the publication of the book "The Long Tail" justified. Anderson says that through the Internet, even with so-called niche products and Ladenhütern can earn money. In the global marketplace on the Internet are almost all represented interests of humanity. One product, for example in every city in Germany, only one potential customer, would probably not be a shop. Let alone this would be profitable, only if such products are offered. On the Internet it is different. In Germany alone, the product would be 12,244 potential buyers. Through search engines can be any product in the front shop shelves. A prospect of a John Buttlar book will also find here, like "Harry Potter" fan. Even if the latter have a much higher sales achieved, there is the provider for no reason Buttlar the book range from the taking. The space in his shop is unlimited. The future on-demand production is also further storage costs disappear. The term "Long Tail" theory is that by the shape of a long rat tail, in the number of sales of products.