Open Source Advertising: Shooter and Disturbia

28. August 2008 | From Tino Kressner | Category: Film 2.0

Paramount Pictures placed in the promotion of the film "Disturbia" and "shooter" on the Open Source Advertising. At the Web 2.0 portal Eyespot they both 20 scenes from the movie and other sound effects online. There may be fans from the material available their own trailer cut together and then, like YouTube videos on their own homepage, or send to friends. Also already cut Trailer from others could be processed again, or their own video footage to be added. The editors of the best wins a trailer Xbox 360

Core elements of the marketing

Online Trailer cut by User

History

On the website site eyespot was their own promotional page set up on the Paramount Pictures film visually and content presented. After registration, each to each 20 video clips and soundtrack pieces available. But even their own video footage can be uploaded. Likewise, the clips and songs from other projects in eyespot cut for the trailer to be used.

Results

Since February 2007 until early September, a total of 1370 users cut trailer, which were 31,302 times. In the "shooter" group are now 1,695 members and "Disturbia" 421st Each user has for the movie willingly own trailers, and thus a commercial for a big film created. With the ability to win an Xbox was an additional incentive asked to participate in this contest. The Hobby-Trailer Cutter have been characterized by the use of the footage automatically intensively busy with the film. Indirectly, they are now the seller of the film, because he shows his proud of his finished work friends or it binds to its own homepage. By placing a banner on your side and continue to send to friends are here as viral components have been installed. "Disturbia" stayed for over a month at the forefront of US-American film charts, "Shooter" was two weeks in the top five placing.

Sample Trailer, a user of the cut was

Similar projects: "The Ex" Movie Poster Contest

Similar to "Disturbia" and "Shooter" read one in the movie "The Ex" users create their own promotional materials. In accordance with the principle AFTC (Other work leave) was reached on the website theexcontest.com photographs, logos and lettering to title the movie download and create your own movie poster. The winning poster will be clearly visible in the local cinema of the creator placed. Moreover, given a private screening of the film, and together with 25 of his friends make a printout of the poster with the signatures of the actor.

Join The barriers were quite high. For example, subscribers have an expensive graphics program such as Adobe Photoshop have available. Also, the entries were not made available online, but had to be mailed to the organizer, which is any viral effects from closed.

Similar Projects: "Stray Cinema" (Open-Source Short Film)

Stray Cinema is an open source film project which has already shot footage is online. In keeping with the Creative Commons license, users from the material cut their own short films. Through the online community be the best five short films selected, which then together with the Directors Cut with a public screening to be implemented. The project counts in the first year 64 submissions in 2008 and with new material to continue.