Contributions to the keyword 'open innovation'



Crowd Sourcing by Jeff Howe

30. October 2008 | From Tino Kressner | Category: Web Videos
[via Connected Marketing]

Tags: crowd sourcing, open innovation, web 2.0
Published in Web Videos | Comments


Open Design

22. September 2008 | From Tino Kressner | Category: Marketing 2.0
Especially the design of a product or brand is much creativity instructed and also usually a matter of taste. As a product designer like, need not be equal to the ...

Tags: crowd sourcing, fiat, fiat500, OLP, open innovation, open-logo, shirtwoot, spreadshirt
Posted in marketing 2.0 | Comments


Mass Customization

16. September 2008 | From Tino Kressner | Category: Marketing 2.0
"Consumers know best themselves what they want," said BMW spokeswoman Michaela Müller on the integration of customers into product development. A ...

Tags: 3cod, blueray, cusomization, enable2start, hddvd, muesli, mymuesli, nike, NIKEiD, open innovation
Posted in marketing 2.0 | Comments