TV 2.0

27. August 2008 | From Tino Kressner | Category: WebTrends

Spiegel.de headline "TV is dead" and describes in August 2006, the end of the classic television. Nearly two years later lives are still television. But since then much has happened: "The Überallfernsehen" is situated in the garden, on the phone, or iPod flickers of Extra 3 video podcast and on YouTube.de can Sketches of the best Switch (Pro7) in addition to the embarrassing self-stagings of "Schlagerfuzzi 2.0" Alexander Marcus to be considered.

The television as a mass medium of information transmitted from a transmitter to a variety of receivers (one-to-many). The content is delivered or sent, even if the recipient does not have the time or opportunity to receive it. The recipient may not return to the transmitter channel to build and serves only as an information consumer. With the Internet medium is the first time in the history of humanity that potentially every person, regardless of where, with all the people of the world one-to-one, one-to-few and one-to-many can communicate. He can in a matter of seconds on the knowledge and the information content of all transmitter sources.

Users create content

Sharing and exchange of information, knowledge and media content is indicative of the next generation of the Internet has become. As Web 2.0 is content collaborative Internet-understood, in which the relationship between consumers and producers is blurring. The user made and uploaded content is "user generated content, UGC briefly called. Existing users will thus be at the same time producers. In the symbiosis of these two functions is the name or prosumer Prosumers emerged.

The epitome of user-generated content and collaborative Internet are in the Web 2.0 has become the video platform. In February 2005, Chad founded Urley, Steve Chen and Jawed Karim "YouTube", which freely translated means "Your TV" is. In July 2006, already 65,000 videos per day online, and daily 100 million clips viewed. The users generate new content almost infinite.

The video clips on YouTube now claim more than 10 percent of the entire Internet bandwidth. The Internet is thus a growing alternative as a disseminator of technical information for multi-media content. A trend is also before the traditional TV channels were no longer sealed.

The industry is catching up

NBC Universal and News Corp. of media mogul Robert Murdoch have closed a deal with AOL, Microsoft, MySpace and Yahoo! and decreased in October 2007 with the video platform "Hulu" online. In that run their own series in full length. Viacom is now involved in the P2P video network "Joost", in which the video data is not centrally from a server, but as with the former hated sharing, just by the population of active users will be provided locally. Viacom licensed all of its contents for Joost and already in July 2007 ran the premiere of the comedy series "I Hate My 30s" online, not on television.

At ZDF are almost all the content online in the library under www.zdf.de / ZDFmediathek available. Private channels like Pro7, Sat 1 and RTL have on their websites recently video areas with "all consequences" or their own video portals such as Clipfish MyVideo and furnished.

In parallel, develop its own branded channels, the first video to TV platforms island solutions. Thus, for example, the German manufacturer Sevenload increasingly on artists and offers a program with its own individual layout on one of the 22 channels so far to create. On one channel there are several themes the same formats.

With Veoh.com, the TV channel NBC and Showtime own channel and set Panjea.com everyone can its own TV channel videos from other video platforms together represent. The channels offer the advantage above all that interested in exactly this via RSS feed and always have new material to be informed. On television you have to inform himself when his favorite series, and then to have time. In the Web 2.0 will be a new episode out and can watch these whenever you time and desire to do so.

What is meant by the term "TV 2.0" mean?

In a rapidly changing, highly dynamic medium of the Internet at this time is only a first attempt at a definition will be described closer: TV 2.0 is the slowly changing consumption patterns of moving image content. It describes the dissolution of the separation of producer and consumer and the convergence and divergence Trift the role relationships of stations, programs and formats and the other recipients. (see Gugel, Betram / Müller, Harald: TV 2.0. July 2007)

Rieplsches Law

In 1913 formulate Wolfgang Riepl, chief editor of the "Nürnberger Zeitung" that no new, higher-developed an old medium completely repressed, but its function changed. He concludes that existing new media "never again totally and permanently displaced and out of use are [...], but in addition to those given only that they are forced into other tasks and exploitation territories." Newspapers do not have the Paper replaced, radio is not the newspaper and TV not radio. It also remains to be seen whether the Internet to replace television or will change.