Web 2.0 - A global marketplace

9. September 2008 | From Tino Kressner | Category: Communications

Unique to the communication via the Internet is the divergence time. An e-mail, for example, reached their addressees within seconds, almost live, how the information unit, in an interview on a yearly basis. The addressee can also answer a speed. Should he did not. The email could be several days, there remain unanswered. The communication is usually asynchronous, that is not in real time, instead. This is certainly a big disadvantage when a speedy response is expected and when it is unclear whether the addressee of the message ever received. The advantage of this electronic communication is the ability to archive. Emails can be even after years, if not previously aware of were deleted can be retrieved. This time of divergence enables communication, as in the previous market, with a potentially much larger numbers of people to lead. Moreover, the discussions over a long time and can be accessed at any time be continued.

A very well-established instrument for this is the discussion forum. Usually it is in such a forum to a particular topic, which mostly previously registered users to write articles and discuss its contents. A question is usually by a stranger answered completely. In a forum are often unknown to each other people, but for all the topic of this forum interested. Again, all communication is archived. This time publicly. Any other Internet users, the discussions in public forums read and even years later in discussions once owned. What is so positive sounds, but has an equally large disadvantage. Opinions and statements by people over the years and can be searched by a personnel manager in the pre-application interview just be viewed as private or commercial counterparts. Each unit of information on the Internet on such platforms publicly communicated is usually saved for eternity. With the service "Waybackmachine" is the Internet since 20 October 1996 archived. About the Suchschlitz can still find that, for example, the Microsoft.com website once was yellow and blue. "We had the Internet Archive established in 1996, because we had strong doubts about that these historically important documents of this new medium for the public are maintained," said the founder Brewster Kahle.

Participants of the Internet, even to the market Schreier, for providers of information and products that will be. The founders of the Internet, Tim Berners-Lee and Jean-Francois Groff wondered about its development in the first few years. Their vision has always been the Internet at the same time consuming and producing content to use. The Web browser developer shared that vision seems not. In the early years from 1993 was to create a site using only specialized web developers conceivable. Here were these websites pure presentation of a brand or product. The developments of recent years make it possible now that everyone with his own booth at the market place and can provide its information to a million audience is available. This extensive new marketplace (175480931 websites, as of July 2008, Netcraft) is completely new demands on the communication behavior.