Social Communities

29. Oktober 2008 | Von Tino Kreßner | Kategorie: Webtrends

„Möchtest du mein Freund sein? Ja oder Nein?“ Eine Frage, die so im realen Leben sicher keiner stellen würde. Im Internet ist eine derartige Formulierung gar nicht so ungewöhnlich. Hier werden Dienste angeboten, die eigenen sozialen Kontakte zu visualisieren, den Kontakt zu bestehenden Bekannten und Freunden aufrecht zu halten und neue Bekanntschaften zu schließen. Das Prinzip des Vernetzens und kommunikativen Austauschs mit einer Spur digitalem Exhibitionismus hat Einzug in das Internet gehalten.

Soziale Netzwerke bestehen ebenso in der Offline-Welt und das schon seit vielen Jahren. Die wohl klassischste Form eines Netzwerkes ist der Verein. Hier verbinden sich Menschen mit einem gemeinsamen Interesse oder einem gemeinsamen Ziel. In der Politik spricht man von einer Lobby, eine Interessengemeinschaft mit dem Ziel der Beeinflussung von Entscheidungsträgern in der Politik, gegenseitiger Unterstützung in der Exekutive, Legislative oder der Darstellung in den öffentlichen Medien. Aus England bekannt, sind die Gentlemen’s Clubs, einem elitären Zusammenschluss. Ebenso dubios wie mächtig sind die Studentenverbindungen, vor allem bekannt aus der USA, wo unter anderem George W. Bush nachgesagt wird, ohne den „Skulls & Bones“ niemals Präsident geworden zu sein.

Der amerikanische Psychologe Stanley Milgram geht davon aus, dass jeder Erdenmensch über sechs Ecken miteinander verbunden ist. Dazu hat er ein Experiment gestartet, in dem er Versuchspersonen einen Brief gegeben hat, die an eine Person mit unbekannter Empfängeradresse adressiert waren. Er bat die Versuchspersonen nun den Brief an einen Bekannten weiterzuschicken, von der sie glaubten, er stehe den Adressaten näher. Dieser sollte dann ebenso verfahren, bis der Brief schließlich seine Zielperson erreichte. Die Briefe benötigten im Durchschnitt sechs Stationen (Six degrees of seperation).

Visualisierung eines sozialen Netzwerkes

Mr. Foo ist in diesem Beispiel die Versuchsperson. Er ist „Mitglied“ im sozialen Netzwerk seiner Familie, hat einen Bekannten und einen Lebenspartner. Nur mit diesen Kontakten kennt er jede beliebige Person aus dem Sportverein XY oder der Firma XY über sechs Ecken. Dies zu wissen ist ungeheuer wichtig, denn um eine Botschaft in diese hier aufgezeigten fünf sozialen Netzwerke zu bringen, müsste nur Mr. Foo mit einem Virus infiziert werden. Natürlich funktioniert, dass auch mit jeder Person aus dem Sportverein, denn in dieser Abbildung, kennt wirklich jeder jeden über sechs Ecken in dem abgebildeten Netzwerk. Doch Mr. Foo hat zusammen mit dem Vermittler eine besondere Eigenschaft. Beide sind Konnektoren von Netzwerken. Sie benötigen zu vielen Personen im Netzwerk nur vier bis fünf Schritte und haben schon allein mit dem Weitergeben der Information an eine weitere Person ein weiteres soziales Netwerk erreicht. Für das virale Marketing ist es also unter anderem wichtig diese Konnektoren zu finden. Durch virtuelle soziale Netzwerke können genau diese Verbindungen aufgezeigt werden. Mit einem Profil kann sich eine Person auf solch einer Plattform darstellen, Daten über sich veröffentlichen und Interessen eintragen.

Klickt ein Nutzer zum Beispiel im Business Network Xing das Profil einer fremden Person an, wird an oberster Stelle „Ihre Verbindung zu […]“ dieser Person angezeigt. Die Qualität eines virtuellen sozialen Netzwerkes hängt also zu einem erheblichen Teil von der Masse an Nutzern ab. Dies ist ein entscheidendes Problem, mit dem alle Plattformen kämpfen. Theoretisch kann nur ein reales Abbild der Kontakte einer Person geschaffen werden, wenn alle Kontakte und die Kontaktes Kontakte bei ein und demselben Internetdienst angemeldet sind. Wird die Vielzahl an jetzt bereits bestehender Social Networks betrachtet und die Möglichkeit kostenlos bei Plattformen wie Ning, Wirsind oder cre8unity eigene Netzwerke zu erstellen, scheint dies unmöglich. Das Verbinden dieser sozialen Netzwerke durch Mashups wird jetzt die nächste Aufgabe im Internet darstellen. Erste Ansätze wurden bereits von Google mit dem „Friendconnect“ vorgestellt.

Strong- and weak ties

Verknüpft werden die Mitglieder innerhalb eines solchen virtuellen Netzwerkes auf mehreren Ebenen. Zum einen können direkte Kontakte (strong ties) geschlossen werden oder man findet sich in einer gemeinsamen Gruppe (Gemeinsame Interessen, Kurse, Firmen- und/oder Universitätszugehörigkeit, …) zusammen (weak ties). Die Macht der „weak ties“ ist dabei nicht zu verachten. Mark Granovetter beschreibt in seinem Buch „The strength of weak ties“, dass diese schwachen Bindungen hilfreicher als enge, zwischenmenschliche Beziehungen sein können. Christof Hintze, Gründer von mywhitelist.de bestätigt genau dies, in einem Blogeintrag mit dem selbigen Titel, wie Granovetters Buch am 7. August 2007. Für die Entwicklung seiner Plattform waren alle Argumente, Leidenschaft und Geld für seine „strong ties“ wirkungslos. Erst als er mywhitelist.de als Open-Source Software zur Verfügung stellte, lernte er seine „weak ties“ kennen, Leute die sich für die gleiche Idee interessieren und engagieren.

„Für mich die höchste Form an Produktivität, die ich bis heute miterleben durfte. Die aber Veränderungen mit sich bringt. Große Veränderungen. Das Geben. Das Teilen. Das Loslassen. Das Anpacken. Die Kommunikation . Das Arbeiten. Alles auf einer anderen Ebene. Es gibt keine Arbeitsbereiche, sondern Wirkungsfelder. Keiner ist festgelegt. Jeder kann sich an den Wirkungsfeldern beteiligen, an denen er sich beteiligen will. Er kann wechseln, wie und wann er will. Die Prioritäten ergeben sich anhand der Verdichtung von Energie. Die meisten spüren, was zu tun ist, als Nächstes, und was wichtig ist. Man muss es gar nicht sagen. Die Mitmacher denken mit. Somit war das schwerste für mich das Los- und Zulassen. Der Kontrollverlust über meine Idee. Ich habe es gewagt und zugelassen und es kommt viel mehr, viel besser und viel schneller voran. Demokratie nicht nur als Wort oder Vorwand, sondern wirklich konstruktiv gelebt.“

MyWhiteList arbeitet auf dem Prinzip der persönlichen Empfehlungen von Menschen. Genau wie bei der Empfehlung von Produkten, wird lieber den Meinungen und Erfahrungen unabhängiger Dritter als einem aufpolierten Bewerbungsschreiben vertraut.

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    Messi’s double gives Barca perfect start

    Lionel Messi‘s double and a David Villa goal on his return from injury helped Barcelona hammer visitors Real Sociedad 5-1 to give new coach Tito Vilanova the perfect start to their La Liga campaign on Sunday.

    Carles Puyol and Pedro also scored as Barca claimed an immediate lead in the standings over arch-rivals Real Madrid who were held 1-1 at home by a feisty Valencia side.cheap Nike Soccer Cleats

    The champions had earlier dominated the match at the Bernabeu, but were frustrated by a new-look Valencia and some outstanding saves from goalkeeper Diego Alves.

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    Pedro volleyed in a fourth just before the break but the biggest cheer was reserved for Spain striker Villa when he was brought on in the 74th minute after eight months out with a broken leg and then stroked home the fifth goal near the end.

    “It’s always important to start with a win,” Vilanova, who has stepped up from assistant to replace Pep Guardiola, told a news conference.Nike Soccer Cleats

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    Earlier, Gonzalo Higuain gave Real a 10th-minute lead from Angel Di Maria’s cross and, in stifling temperatures, they comfortably held Valencia at bay until just before the break.

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    Real defender Pepe clashed heads with Iker Casillas trying to prevent the goal and at halftime was substituted and taken to hospital to spend the night as a precaution, the club said.

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    “I expected more from my team,” Mourinho told a news conference. “We haven’t played a great game, but we did enough to win.”Adidas AdiPURE Soccer

    Up on the north coast, Real Betis overcame Athletic Bilbao at San Mames in an eight-goal thriller.

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    Bilbao’s Oscar De Marcos got a goal back just after the break and Mikel San Jose then struck twice to level the scores with 14 minutes to go before Betis finally triumphed late on through Alejandro Pozuelo and Jorge Molina with his second.

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    LeBron James and Michael Jordan Comparisons Are Both Ridiculous and Justifiable

    After years of doubt and ridicule, LeBron James has finally captured that elusive championship. To add to that, he had one of the greatest seasons in league history while bringing home his third MVP trophy in the process.

    Is it once again time to cue the Michael Jordan comparisons? After another great year, it's likely to happen, but let's not make our final decision until James has retired.nike heels

    Over the past nine seasons, we have seen some of the rarest feats out of LeBron. He's one of the flashiest passers and freakishly athletic players we have ever witnessed on the court. While he is only halfway through his historic career, it's amazing to think what his resume will look like on his retirement day.

    As for Jordan: He is simply viewed as the greatest player in NBA history. And for good reason, of course.nike heels for women

    With six rings and Finals MVP's to his name, Jordan dominated the 90's basketball scene like nothing we have ever seen before.nike high heels Besides his accolades, including five regular season MVP's and 14 All-Star appearances, Michael was the first basketball superstar to ever become a true global phenomenon.

    Both players will go down as legends of the game, but the comparison of the two is rather inaccurate at times. We can always sit here and debate over which player is better, but in all honestly, they are two different breeds of athlete.jordan heels

    Looking at James, he has always been that physically imposing player who can either go through or above you to get to the rim. While his mentality has been questioned at times, he is the most talented player in NBA history.He's shown signs of progressing into a stone-cold killer on the floor and looked like a complete player last season.

    One of the amazing things about LeBron's game is his ability to make his teammates better. We've watched him thrive along side Dwyane Wade, but also with an average players like Mo Williams in Cleveland. James has learned to play a point-forward role and is always a realistic threat for a triple-double.nike jordan heels

    On the other hand, Jordan was an extremely versatile player and has always been known for his competitiveness on the court. We've mentioned his awards and accomplishments, but the most notable thing about him was his tough mentality and ability to succeed in clutch moments.

    Jordan revolutionized the game of basketball and was the major factor in a popularity spike for the sport. As much as fans have worshiped him since his time with Chicago, would we ever even admit to someone being better?

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    Throughout the history of basketball, there have been plenty of unique players to leave their unforgettable legacies. Bill Russell and his championships, Wilt Chamberlain and his 100-point game or even Oscar Robertson's triple-double averages.

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    If you want to talk about who was the better player, at least wait until James has had enough time to finish his promising career. He is just now entering his prime and has plenty of opportunities to run off with some more championships.

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    Talking about the history of the game is part of what makes basketball great.jordan heels From all-time memorable moments to what-ifs, we will never run out of things to talk about as fans.

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    Leo Messi Claims There Is 'No Rivalry' With Cristiano Ronaldo, But Everyone Else Knows Better

    Who's better: Lionel Messi or Cristiano Ronaldo? It's the debate constantly raging around the globe and everyone has an opinion on it.Adidas Soccer Cleats Well, except for Messi himself. Messi has spent the last few years terrorizing defenses for Spanish giant FC Barcelona.

    The diminutive Argentine's mazy runs, exquisite finishing and dogged determination have helped rack up an endless range of trophies for the Catalans. Meanwhile, Barcelona's chief nemesis, Real Madrid, is home to the flamboyant yet brilliant showman, Ronaldo.

    The rivalry between the two is almost as big as the rivalry between the two clubs. Or so we thought. "I respect him, but I have no relationship with him, as I don't with a lot of other footballers," Messi told Marca, according to www.nikesoccercleatsmvp.com.

    "I have relationships with my Barcelona club-mates, and with the international squad, Argentinian players who I've got to know well over the years. "There's never been any kind of anger toward Cristiano. It's all made up by the press who want to believe there's a const

    ant duel between the two of us, but I don't compete with Cristiano, nor does he with me. "I just want to do my job," Messi continued, "I want things to go well, and I want to keep winning trophies with the national side and with Barcelona.

    " Messi has never given much attention to the supposed personal contest between the two superstars, but his Portuguese counterpart has occasionally struggled with the comparison.messi cleats 2012

    After missing several opportunities at the 2012 UEFA European Championships, Ronaldo was on the receiving end of "Messi, Messi" chants by Danish fans.messi soccer cleats His frustration boiled over after the game, when he exclaimed to the media, "Do you know what [Messi] was doing this time last year?

    He was going out of the Copa America in the quarterfinals." If the Barcelona ace refuses to stoke the rivalry's flames, we will for him. Messi is better than Ronaldo. Period. It's not his ridiculous collection of personal awards and accomplishments -- three Ballon d'Ors to go along with the record for most goals scored i

    n one European season (73 strikes in 60 games) for those counting at home -- that sets Messi apart.Adidas F50 AdiZero Soccer is the ultimate team game, and, thus far, Messi's achievements with Barcelona stand higher than those of Ronaldo during his time at Manchester United and current employer Madrid.

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    And -- so long as Diego Maradona is not re-hired to single-handedly undermine Messi's efforts as he did at the 2010 FIFA World Cup -- one wouldn't bet against Messi grabbing world soccer's biggest prize at some point down the road. Thankfully for us neutrals, with Messi at just 25 years old and Ronaldo only 27, this debate will rage on for years to come. For once, there's nothing Messi can do about it.<hr>

    Australian Sparks shine in Barcelona

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